XFL Brand Redesign and Copy Strategy

Date of Completion: May 2020

Description: As part of a class project, I selected an existing brand and designed a framework to reestablish that brand. I created a target audience profile, brand architecture document, and copy strategies for ads placed on digital spaces that were based on the redesigned brand’s essence and values. I selected the XFL for my brand, and below is the redesigned logo I created, a banner ad for a website, and a series of sample Twitter posts based off the copy strategy.